Saschka Unseld

About

Senior Creative Director / Technologist

Everything we make starts with a wish. A wish for something to exist that does not. The tools keep changing, from hand-drawn and 3D animation to VR, AR, real-time engines and now AI. The question stays the same: how do you manifest this wish, and how do you get your audience to care about your character, story, or product?

I like doing both halves of the job, leading a team and building things myself. At Studio SOI, the animation studio I co-founded, I directed and built the 2D/3D pipeline. At Pixar I directed The Blue Umbrella and built the rendering and virtual camera tools behind its look. At Oculus Story Studio we made Henry, Lost and Dear Angelica, and used Dear Angelica to bring up the VR drawing tool Quill.

And at Apple, from 2021 to 2026, I led immersive, interactive storytelling for Vision Pro, while prototyping a lot of the experiences myself, including AI-driven narrative characters, games and immersive experiences.

Honors
I’m honored that the projects I directed and the studios I created have received Emmys, Peabodys, Oscar and BAFTA nominations, alongside dozens of other awards and nominations.
  1. 2021–26AppleSenior Creative Director / Technologist
  2. 2018–206D.AICreative Director / Technologist
  3. 2014–17Oculus Story StudioCo-founder, Director & Creative Producer
  4. 2014–16Passion Pictures NYCExecutive Creative Director
  5. 2012–14Pixar Animation StudiosDirector & Layout Lead
  6. 2002–08Studio SOICo-founder & Creative Director

Contact

For questions or inquiries, write to

saschkaunseld@gmail.com